New opportunities in 2020 STEM toy prospects

zhushican2025-09-05【墻繪知識】瀏覽：21

　　According to a survey by the Hong Kong Trade Development Council, from 2014 to 2018, the average annual cost of buying toys for mainland Chinese households increased significantly, from 1,069 yuan to 2,596 yuan, an increase of 143%.One of the important reasons for the increase in this cost is the rapid development of toys (science, technology, engineering, mathematics).

　　In recent years, STEM toys have become one of the trends in the toy industry.This type of toy focuses on education, and can bring many novel experiences to children, allowing children to learn knowledge while playing.Data show that 98% of parents are willing to buy STEM toys, and the acceptable average unit price has reached 414 yuan, which is higher than 199 yuan for ordinary toys.At the same time, many parents recognize the educational functions of STEM toys and are willing to purchase them repeatedly.

　　The survey also analyzed the differences between boys and girls buying toys: boys prefer to buy technology products, while girls prefer to buy doll toys.But building blocks and DIY (do-it-yourself) toys are toy categories that are loved by both boys and girls.

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